by Gregg A. Masters, MPH As noted in the introductory post ‘SAP and Precision or Personalized Medicine‘, SAP Health and Life Sciences has made a substantial commitment to the emerging precision and personalized medicine ecosystem via its connected health group. In this video interview I chat with Dr. Werner Eberhardt, […]
SAP
by Gregg A. Masters, MPH Favorable brand recognition via audio ‘signatures‘ coupled with catchy video and bite sized tag-line narrative is the marketeer’s holy grail. Many try, though few achieve this ‘mindshare‘ associated brand fusion, let alone corporate, enterprise or organizational goodwill standing. Yet how many of us do not […]
SAP Enters the Precision Medicine Space
by Gregg A. Masters, MPH I was recently invited by SAP corporate affairs social media leadership to participate in and report on the SAP Personalized Medicine Symposium hosted at the SAP Innovation Center in Palo Alto, California. Two Stanford faculty members, Carlos Bustamante, PhD, Professor of Genetics, Inaugural Chair of […]