by Gregg A. Masters, MPH As noted in the introductory post ‘SAP and Precision or Personalized Medicine‘, SAP Health and Life Sciences has made a substantial commitment to the emerging precision and personalized medicine ecosystem via its connected health group. In this video interview I chat with Dr. Werner Eberhardt, […]
Yearly Archives: 2016
by Gregg A. Masters, MPH Favorable brand recognition via audio ‘signatures‘ coupled with catchy video and bite sized tag-line narrative is the marketeer’s holy grail. Many try, though few achieve this ‘mindshare‘ associated brand fusion, let alone corporate, enterprise or organizational goodwill standing. Yet how many of us do not […]
SAP Enters the Precision Medicine Space
by Gregg A. Masters, MPH At ASCO 2016 Joe Biden aka @VP stepped up and challenged the go to gathering of oncologists and allied healthcare practitioners, suppiers, vendors, researchers and even patient advocates to ‘shoot for the moon’, i.e., the Cancer Moonshot. Enjoy! And huge props to ASCO for streaming […]
The Cancer Moonshot via Vice President Joe Biden
by Gregg A. Masters, MPH First CES, then JP Morgan and now the World Economic Forum. 2016 is off to a rather brisk pace in the healthcare innovation, biotech and digital convergence space and while many tend to think in ‘US Centric’ terms, the movement and innovation impulse is rather […]
World Economic Forum: Cancer Moonshot
by Gregg A. Masters, MPH At the 34th Annual JP Morgan Healthcare Conference (see: ‘If it’s January it’s the JP Morgan Healthcare Conference‘ (including free registration to available presenting company webcasts and slide decks) a panel on the Cancer Moonshot 2020 was convened by Moderator: Tycho Peterson, Managing Director, Equity Research Analyst, Life Science […]